Senior Graphic Design Thesis | 2018
Researched, Designed, Written and Photographed by Mac Bryant
the average American person crosses 4,000 to 10,000 visual advertisements in one day and spends up to 10 hours per day in front of a digital screen. With the advancement in technology and expansion of media sources, the amount of platforms used to showcase advertisements has skyrocketed, and it seems like there is no escaping what the media industry, particularly through the fashion and model industries, has deemed the “ideal beauty” for the American woman. Whether it is a magazine on a coffee table, tabloids in the checkout line, store window displays on the city streets or TV commercials, they all have one thing in common; the ultra-thin model.
The fashion and media industries hold a tremendous amount of power over the images and messages that are marketed to the youth and therefore set the standard that they learn from and strive for. Girls are taught from a young age that beauty is achieved through a simple formula; an ultra-thin form, perfectly quaffed hair and an effortlessly flawless face.
This idea of an “ideal beauty” has set unrealistic expectations for the everyday girl and in an effort to fit inside this mold, girls turn to self harm, starvation, counting calories and getting plastic surgery before their bodies are fully developed.
I want to use the power of fashion and their marketing tactics to address this imbalance in “ideal” versus “reality” and call attention to the negative impact it has on girls during their pivotal years.